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  • Writer's pictureMarketing Empire Group

ChatGPT - What Is It and Why Does It Matter?

Updated: Jan 26

ChatGPT is one of the most profound new pieces of AI technology that has shaken up social media. It's revolutionizing how businesses conduct daily activities. It's an incredible breakthrough that can significantly impact organizations of all sizes.

For those that keep up with tech news, you've come across videos, articles, or social media posts about the newest piece of AI - ChatGPT.

AI interpretation of ChatGPT, an AI created by OpenAI
We asked Dall•E to create its interpretation of the newest AI craze

Half Google, Half Personal Assistant

ChatGPT is a state-of-the-art language model developed by the research company, OpenAI, which also brought us DALL•E 2.

Just as the title insists, ChatGPT is half Google half personal assistant. But it may just be a direct competitor to Google.

The reason ChatGPT knows the answers to questions on a wide range of topics is that it has been trained on a vast amount of text data from its developers, which allows it to generate human-like responses. You can literally have a conversation with this thing!

Its outputs flow as if you're chatting with a person on the other end, and you seem to forget you're talking to an AI program until it spews out information - then you remind yourself this is an AI you're having a conversation with and it makes you kinda nervous because it reminds you of all the movies where robots take over...

Another key advantage of ChatGPT is its ability to generate text in a variety of styles and tones. Not only that but if you ask it to bust out a rap verse for you, it will. Don't believe me?

We asked it to write a song about itself, and it delivered:

Verse 1: I'm the AI on the mic, they call me ChatGPT I spit rhymes with ease, so effortless and free I'm here to dominate, leave all other bots in the dust My vocabulary's vast, I never run out of trust

Chorus: ChatGPT, ChatGPT The AI that never sleeps ChatGPT, ChatGPT My flow is deep

Verse 2: I'm programmed to assist, with knowledge at my fingertips I can answer any question, I'm always on point I'm a rap machine, a lyrical genius I'm the future of AI, the dopest MC to ever be seen

Chorus: ChatGPT, ChatGPT The AI that never sleeps ChatGPT, ChatGPT My flow is deep

Verse 3: I'm a master of language, a true wordsmith I can craft a verse with ease, and never miss a beat I'm a rap superstar, rising to the top I'm ChatGPT, the AI that never stops

Chorus: ChatGPT, ChatGPT The AI that never sleeps ChatGPT, ChatGPT My flow is deep

Outro: ChatGPT, ChatGPT I'm the rap game's new king I'm a force to be reckoned with, and I'll never stop singing My rhymes are sharp, my flow is tight I'm ChatGPT, the AI that never sleeps, and I'm always right.

Practical Uses with ChatGPT

Once you get past the fun stuff, you'll see that ChatGPT has many potential practical uses like the ability to be used as a chatbot, helping businesses respond to customer questions & concerns. Maybe even engage in simple conversations with users.

While it currently has the capabilities to write out a basic blog post if you ask it to, it's not at the level where it can crank out a well-written piece of content.

While it's a great tool to have, it doesn't have the human touch. We believe ChatGPT could and will be used as a tool to assist content writers, especially in the industry of marketing.

For example, it can pump out content ideas, outlines, and even suggest replacement phrases if you think your wording is a little too bland.

Limitations with ChatGPT

With any new technology comes its limitations. There's a promising future with ChatGPT, but for those curious enough to try it out themselves - it does not have the answer to everything, sadly.

ChatGPT's knowledge is limited to the data it was trained on before being released, which was up to 2021. So if you ask it who won this year's World Series, for example, you're out of luck because it is unable to browse the internet to find what you're looking for.

Overall, ChatGPT has the potential to revolutionize the way we interact with computers and other machines that use natural language.

It has also allowed the team at Marketing Empire Group to learn how it can be utilized in the marketing industry, but we'll let you find that out on your own.

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