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  • Abel Miranda

Artificial Intelligence in SEO: Making Your Job Easier

Updated: Jul 13, 2023

AI and human combining for human workflows

Artificial intelligence (AI) has emerged as a game-changer in various industries, revolutionizing processes and unlocking new possibilities in just a few months. In the realm of Search Engine Optimization (SEO), AI is transforming the way websites are optimized for search engines and making tasks way easier for SEO professionals.

Along with many other industries, AI is reshaping the SEO landscape. Let's talk about it.

AI in SEO: Transforming Workflows

AI tools are transforming SEO workflows by automating tasks, providing insights, and delivering results more efficiently. This allows SEO professionals to focus on more strategic and creative aspects of their work, such as developing content strategies, troubleshooting other issues, and even finding unique keyword opportunities.

Content Optimization

One of the key areas where AI shines in SEO is content optimization. AI-powered tools can thoroughly analyze website content, identifying areas that can be improved to enhance search engine visibility. By providing valuable insights and recommendations, AI enables website owners to optimize their content effectively and stay ahead of the competition.

Keyword Research

Another significant application of AI in SEO is keyword research. AI algorithms can sift through vast amounts of data, identifying the most relevant and effective keywords for a website. With AI's assistance, businesses can uncover hidden keyword opportunities and strategically target their content to attract their target audience.

Technical SEO

Additionally, AI plays a vital role in technical SEO. It can quickly identify and rectify technical issues on a website, such as broken links, slow loading speed, or mobile responsiveness. By streamlining these technical aspects, AI helps websites deliver a seamless user experience while satisfying search engine algorithms.

Challenges of AI in SEO: Can it Truly Replace Us?

While AI software and tools offer numerous advantages in SEO, they also present certain challenges that businesses need to address. Firstly, The cost of AI SEO tools can be a barrier for some companies, especially small businesses or startups.

However, as AI technology advances and becomes more accessible, the cost is likely to decrease, making it more feasible for businesses of all sizes... at least I hope.

AI is still relatively new

AI-based SEO tools, along with other industry tools, are still new and don't always provide the best results. This is very apparent if you're an avid user of AI tools and software.

However, I think the stage we're in will root out the hacks and bring about better and more advanced tools that can increase efficiency while keeping teams smaller.

Lack of Knowledge

With anything new comes new voices, professionals, and rising experts. I'm not saying that there aren't any trustworthy experts out there, it's more so the lack of knowledge of how to use these tools to the best of their abilities and finding the right ones for yourself specifically.

But with this new concept, new faces are bound to rise from the ground. With this, an increase in educational resources and training programs, empowering the average business professional!

Data Collection

AI relies on data to train its models and deliver accurate results. Businesses need to have access to high-quality and relevant data for AI to provide valuable insights, that's a no-brainer. Collecting and curating data can be a time-consuming process, but with the right strategies and tools, businesses can harness the power of AI effectively.

AI SEO Tools That You Can Use

The moment you've been waiting for (unless you scrolled directly to this section)- what tools do we think are worth using?

ChatGPT & Bard

ChatGPT being used to write a poem about the beauty of AI

As an early adopter of both of these language models, I can confidently say that they're beneficial to any person that uses them. Whether you're trying to find something to fact-check or want creative inspiration, these models are bound to help you.

ChatGPT has become an invaluable tool for many professionals for generating creative content, writing content in bulk, and beating their creative block. As great a tool as it is, ChatGPT only has information up to 2021 unless you have the paid version, ChatGPT-4. Don't get it twisted, though. This is an amazing tool otherwise!

Where ChatGPT lacks, Bard makes up for. Although Google's AI, Bard, isn't as good at generating creative content as ChatGPT is, it makes up for it with access to current internet data. This means it has access to Google's search engine and gives you up-to-date information.

Here we can see it giving me long-tail keyword ideas for 'dogfood'.

Bard language model being used to identify relevant keywords for the seed keyword "dogfood"

So when it comes to ChatGPT vs Bard, they both have their strengths and weaknesses, and both are amazing tools for anyone to use.

Jasper AI

Jasper, formerly Jarvis, has been around for a while. It's an AI-driven tool with tons of templates for users to choose from so it's great for virtually any industry to use.

  • Social media templates

  • Youtube templates

  • Email templates

  • SEO templates

  • website templates

Boy, they got the perfect domain name. SEO ai offers users the perfect tool for content optimization. Whether you need a service page, homepage, or blog post, the AI SEO tool has you covered.

In addition to its automatic content creation, it's able to do keyword research for you to help you discover keyword opportunities for your niche.


Redaction is a little-known AI tool that can write an SEO-optimized blog post for you. However, it's only optimized for 1 keyword. This isn't a terrible thing because it still creates the content for you!

If you want to test it out, you can create an account for free that gives you 3 entries every 30 days.

AI has undoubtedly revolutionized many industries already, offering a myriad of benefits to businesses striving for online success. From content optimization and keyword research to link building and technical SEO, AI-powered tools and algorithms are reshaping traditional SEO strategies. The businesses that adapt to these changes will no doubt gain a competitive edge by achieving increased efficiency, improved results, and reduced costs.

Looking ahead, the future of AI in SEO holds immense potential. As AI algorithms continue to evolve, we can expect even more sophisticated insights, automation, and personalized experiences for users.

So, if you're a business owner or a website manager looking to stay ahead in the SEO game, it's time to embrace the power of AI!

To get started, explore AI-powered tools and platforms that align with your specific needs and budget. By leveraging AI technology, you can make data-driven decisions and achieve better outcomes in less time.

We're super excited to see where AI goes in the next 6 months!

Thanks for reading!

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