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  • Writer's pictureMarketing Empire Group

What is SEO?

Updated: May 24, 2023

SEO, or search engine optimization, is the process of improving the ranking of a website on Google. The higher you rank, the more likely people will find the website. By improving your site's SEO, you can get more website visitors looking for what you offer. And since website visits can lead to sales and new customers, it's important to make sure your website is optimized for SEO.

3-dimensional line chart representing the value of SEO for small businesses

Why is SEO important for my website?

Billions of searches are made daily, so it's essential to have a website that showcases your brand and offers what people are searching for. But first, you have to be found. It's one of the most important aspects of a successful online business.

By optimizing your website and content for search engines, you can improve your website's organic traffic and gain quality leads from it.

Not only that but your leads can be nurtured by any sales funnels you have set up on the site. In addition, the ROI is great and your website becomes a reputable source for people making searches for products or services that you offer.

It's a slow & steady race

SEO has the second-best marketing ROI, but the thing is - it's slow. You may get positive results, but those results may take months to get. It's like starting a garden. You need to work consistently for the result you want and take care of every detail if you want to see the fruits of your labor. So don't slam the brakes if you don't see visible results for 3, 6, or even 9 months.

However, it's different for everyone depending on your industry and how much competition you have. While SEO can take time to get you visible results, the long-term benefits are worth it. By optimizing your website, you can increase your site's visibility and attract more visitors.

When we talk about SEO, it is imperative to remember that people are constantly searching for information. According to, Google processes over 99,000 searches PER SECOND (Internet Live Stats, 2022). That means your website should always be up-to-date and optimized in order not only to rank well on Google but also to capture more leads with each search!

This digital age hinges on having an online presence, and SEO is just one part of that presence. If you need help getting started, our SEO team is ready to help you grow and dominate your area!

Thanks for reading!

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