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  • Abel Miranda

Meet Bard: Google's AI Language Model

Google search screen

In the last few months, artificial intelligence tools & programs have taken the world by storm, and several companies are looking to build their own to take advantage of the craze.

ChatGPT was the main driver in a sea of AI tools being pushed out in a period of just a few months, and it wasn't long before Google decided they wanted their piece.

Now the wait is over.

Just recently, I was granted early access to Bard, Google's language model that aims to compete with ChatGPT, or as it's labeled in SERPs, "an experiment by Google."

What is Bard?

Just as the introduction explains, Bard is a large language model from Google AI, trained on a massive dataset of text and code.

Bard can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. It's still under development, but it can still perform all the tasks that ChatGPT can and more.

However, I don't expect it to be better since it's only now coming out and I'll be testing its capabilities.

Main Advantage Over ChatGPT

The reason I say "and more" is because the biggest advantage Bard has over ChatGPT is that it has access to a vastly larger database of information, including the ability to access Google Search (duh) whereas ChatGPT only has access to information from up to 2021.

From Bard itself:

"I would say that my main strength is my ability to access and process information from the real world through Google Search. This allows me to provide more comprehensive and informative answers to your questions."

Biggest Weakness Compared to ChatGPT

Instead of telling you what I think, I just asked Bard:

"My main weakness is that I am not as good at generating text as ChatGPT. I can generate text, but it is not always as creative or well-written as ChatGPT's output. I am also not as good at understanding and responding to complex questions."

I will personally add that ChatGPT still has an edge when it comes to processing complex information like questions or prompts... for now.

See? We're not biased. Every tool has its pros and cons!

Bard certainly seems like a worthy opponent to ChatGPT, but it's still in development, which means it'll take some time for us to see the full capabilities of the Google AI model.

Tips for Using Bard Effectively

In the short time that I've used it, there are a couple of things that could help you as a potential user when inputting information.

Much like ChatGPT, Bard seeks as much information from you as you from it. This means it's better to be clear and concise when asking it questions or giving it prompts to complete for you.

If you want it to complete something a little more complex than usual, consider giving it examples. Doing this can help it better understand what results you want and avoid poor outputs.

The Future of Bard

Bard has the potential to have a significant impact on not only the digital marketing industry but society as a whole. It can be used to create content, translate languages, write creative content, and answer questions.

We could see it vastly improve in the coming weeks, and we could even see more large language models being released to compete in the market if this keeps up.

Interested in trying it out? You can join the Bard waitlist here.

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