Ads Management
Harness the power of different ad platforms with highly targeted advertisements
When it comes to building a strong online presence, your business has to be where your customers are, and today there are approximately 4 billion social media users worldwide. Our team can help you increase website traffic, drive more conversions, and succeed on social media through targeted ads.
What are digital ads?
Digital ads are the best way to reach potential customers because you can communicate with your ideal target audiences when they are looking for your business or services you provide.
Benefits of Digital Ads
Increase brand awareness
Measure your results
Drive more sales
Adapt your strategy
Target a specific audience
Get higher ROI
Platforms we work with:
Facebook & Instagram
Social media is becoming a pay-to-play field, which means that businesses need to combine organic and paid efforts to achieve desired results.
Use Facebook and Instagram to keep your customers engaged, increase brand awareness, and drive sales.
You can build your target audience based on demographics, interests, location, relationship status, education, household income, and life events.
What's included?
-
A group of experts in Facebook & Instagram ads.
-
Campaign setup and optimization.
-
Automated bid and budget management.
-
Customized strategy for your business.
-
Google Analytics integration.
-
Monthly reports.
Automated Local Google Ads
Your next customer is on Google. They are searching for a specific product or service - and they want a local provider. Can they find you? With our ads management group, you can turn the products and services you sell into effective locally-targeted ad campaigns in minutes.​
​
Google Ads are displayed to potential customers who are actively searching for products or services. They are given higher priority on search engine pages, making them the most effective way to reach new customers.
The average business sees a 2-25x return for every $1 spent on Google Ads. This is better than any other advertising medium out there today.
​
But competing with the resources and budgets of larger competitors can be a struggle for small businesses.
​
AUTOMATION OPENS UP THE DOOR FOR SMALL BUSINESSES
​
With low-budget starting points, small businesses can reap the benefits of Google Ads like their larger competitors. Automation handles all aspects of setup and monitoring of your campaign, allowing you to spend your valuable time on better things.
Youtube
One of the top providers of media in the world! Take advantage of the tremendous reach of YouTube advertising and give your business the exposure you need to thrive in your competitive markets. Our team will make sure you’re targeting the right audience for your business.
​
YouTube is both a search engine and a social media platform. You can target potential customers who are either ready to buy or willing to interact with your brand.
​
Marketing Empire Group can deliver targeted ads to the right people based on specific demographics, interests, searched keywords, or even Youtube channels that your audience likes to watch.
​
What's included?
-
A group of experts in Google ads.
-
Campaign setup and optimization.
-
Automated bid and budget management.
-
Customized strategy for your business.
-
Google Analytics integration.
-
Monthly reports.
FAQ
how will i know the ads are working for me?
The average turnaround time, from signup to ads being live, is 2 business days. Our team will send you the first campaign report via email within 1-3 business days after your campaign hit the two-week mark. We will send you the second campaign report one month after the campaign launch. After month one, campaign reports are sent out monthly. You may also request a report at any time after the one month mark. The campaign will continue to run until the service is canceled by contacting us . If you choose to cancel, we will schedule the campaign to complete at the end of the current term month.
how do you target the perfect audience for my FB & ig ads?
We use the Facebook pixel, it's a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted.
where do my google ads show and who will see them?
The ads appear at the top of Google Search results, in the text ads area. We can optionally connect to Google Maps ads as well.
​
By default we target to the city of the business, but you can target any cities or geographical areas that you prefer.
how are the google ads generated?
We use AI and automation to take the information about what a business sells, generate extensive keyword variations for each product or service, and create a locally targeted ad campaign - all behind the scenes. No management is required on your part.
how are the keywords for google ads generated?
We generate extensive keyword lists for each of the products / services found on the website provided. We focus on intention based keywords that are tailored to each product / service the business sells, omitting the negative keywords that can result in unqualified traffic.
is video creation included with the youtube
ads service?
We do offer a Video Creation service, but it is an optional add-on that would be charged separately for each new video created. If you cannot provide your own videos,let us know and we will provide you with more details about our Video Creation service.
what is the recommended length for the video?
We recommend 15s and 30s spots. The video needs to be uploaded to a Youtube channel, so that you can share the URL with our team.
how and where will my youtube ad appear?
We have a variety of options depending on your goals for the ad and target audience. The options are broken down into skippable & non-skippable ads.
​
Skippable
Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.
Non-skippable
Your video ad is 15 seconds or shorter and plays before, during or after another video. Viewers do not have the option to skip the ad.
​
There are three different types of skippable/non-skippable ads:
Discovery Ads
This format is used to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video.
​
Bumper Ads
A short video ad format designed to allow you to reach more customers and increase awareness about your brand. Use this format when you’d like to reach viewers broadly with a short, memorable message. Your bumper video ad is 6 seconds or shorter and plays before, during, or after another video. Viewers do not have the option to skip the ad.
​
Outstream Ads
Mobile-only video ads that play on partner websites and within apps. They begin playing with the sound off and users need to tap the ad to unmute. Advertisers are only charged when more than half of the ad screen space is shown for two seconds or more. It's a cost-effective format designed to increase your video reach.
Do you monitor comments on my ads?
We don't monitor comments left on your ads. As a business, you will receive notifications every time a reaction, comment, or share is left on an ad.