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  • Writer's pictureCamden Gunter

How to Optimize Videos for Different Social Media Platforms

Updated: Jul 13, 2023

At Marketing Empire Group, our expertise lies in making your brand visible and appealing across a plethora of digital avenues. One of the most potent tools in our arsenal is video content. Why? Because, 74% of marketers say video has a better return on investment than static imagery, according to Biteable. We understand the power of videos and, more importantly, know how to tailor them to perfection for various social media platforms, primarily Instagram, Facebook, LinkedIn, and YouTube.

Instagram & Facebook Video Optimization

With Instagram's popularity skyrocketing, this platform is essential for your brand's visibility. We optimize your videos to take advantage of Instagram's features like Stories, Reels, and feed posts. Our video editing team ensures your videos are square or vertical to perform best on Instagram's mobile-first platform.

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We keep them under 60 seconds to best suit Instagram's tricky algorithm. Our video editors optimize your videos for silent autoplay by adding subtitles, knowing many users scroll through their feeds with the sound off.

Facebook prioritizes native videos that directly upload to the platform. We also keep the videos engaging from the first second to combat the short attention spans. Lastly, we provide clear CTAs to drive user engagement.

LinkedIn Video Optimization

LinkedIn caters to a more professional audience, which requires a different approach. We ensure your videos maintain a professional tone, and share industry insights, thought leadership, or company culture. Given LinkedIn’s preference for shorter videos, we keep them under two minutes.

YouTube Video Optimization

Youtube Shorts logo

YouTube is the second largest search engine, meaning optimizing videos for search is crucial here. We prioritize clarity in visuals and audio, knowing YouTube users expect higher production quality. Youtube Shorts is Youtube's take on Tiktok and Instagram reels so we optimize your videos to please the youtube algorithm and reach new audiences.

Why Choose Marketing Empire Group?

Beyond our comprehensive understanding of platform-specific video requirements, we understand your brand. We prioritize learning your brand’s unique story and aligning your videos with your overall brand messaging. Our video editors have the expertise to craft videos that fit each platform's technical requirements and resonate with your target audience.

Marketing Empire Group Logo

Moreover, we believe in the power of collaboration. Our team works closely with you, ensuring your goals are met and your brand’s voice is amplified in the most authentic way.

The video landscape across social media platforms is diverse, and it’s easy to get lost. At Marketing Empire Group, we navigate this landscape with ease and expertise, optimizing your videos for each platform's specific nuances. With us, your brand’s potential is limitless. Join us in the journey to elevate your brand’s digital presence.

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