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  • Writer's pictureCamden Gunter

The Future of Video Marketing

Updated: May 4, 2023

There were an estimated 3.37 billion internet users consuming video content in 2022, according to Statista. Video marketing is more important than ever before and a powerful tool to help businesses reach their target audiences and achieve their marketing goals. In fact, video is one of the most effective forms of content marketing.

As the world becomes increasingly digital, video marketing is only going to become more important. Cisco predicts that by 2023, online video traffic will account for 82% of all consumer internet traffic. This means businesses that aren't using video marketing are missing out on a huge opportunity to reach their target audiences.

Man recording a podcast in his video studio

How Businesses Can Use Video Marketing

There are many ways businesses can use video marketing. Here are a few examples:

  • Product demos: Video demos are a great way to show potential customers how your products work. This can be especially helpful for businesses that sell complex or technical products.

  • Testimonials: Video testimonials are a great way to build trust and credibility with potential customers. When potential customers see other people talking about how much they love your products or services, they're more likely to do business with you.

  • Behind-the-scenes videos: Behind-the-scenes videos can give potential customers a glimpse into your business and what it's like to work with you. This can help you build relationships with potential customers and make them feel more connected to your brand.

  • Educational videos: Educational videos can help you educate potential customers about your products or services. This can be a great way to position yourself as an expert in your field and build trust with potential customers.

  • Promotional videos: Promotional videos are a great way to generate excitement about your products or services. These videos can be used to announce new products, promote sales, or simply generate awareness about your brand.

Why Businesses Should Work with a Digitial Marketing Agency for Video Marketing

If you're not sure where to start with video marketing, or if you don't have the time or resources to do it yourself, working with a digital marketing agency can be a great solution. A digital marketing agency can help you with every aspect of video marketing, from creating and editing videos to distributing them on social media and other channels. They can also help you track the results of your video marketing campaigns so you can see what's working and what's not.

Marketing Empire Group Can Help!

Marketing Empire Group is a full-service digital marketing agency. We handle every aspect of your marketing strategy in-house. Our video team is extremely experienced and in touch with all of today's video marketing trends.

We help you accomplish your video marketing goals with commercial-grade video production. We also have the resources to distribute your videos on a large scale and track the results of your campaigns so you can see what's working and what's not.

What Are You Waiting For?

As you can see, video marketing is a powerful tool that can help businesses of all sizes reach their target audiences and achieve their marketing goals. If you're not already using video marketing, now is the time to start. And if you're not sure how to get started, working with Marketing Empire Group can be a great way to get the ball rolling.

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