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  • Writer's pictureMarketing Empire Group

How to Start Networking in your Community

At Marketing Empire Group, we're big on networking so naturally, we had to write about it! We love building relationships in our community and creating a close-knit bond within our company, and so should every small business!

Building a network of connections is important for any business professional. It can help you meet potential customers and clients, learn about new industry trends, and find new suppliers or partners.

Despite its importance, many people struggle with networking due to shyness or fear of rejection. However, by understanding the importance of networking and learning how to network effectively, you can overcome these obstacles and build dozens of valuable business connections.

Get involved in your local business community

One of the best ways to start networking is to get involved in your local business community. There are likely several business organizations in your area that you can join. This will give you the opportunity to meet local business professionals and get involved in local events.

Man interacting with other individuals at a networking mixer

Attend networking events

This one's a given, but if you're looking for new connections in your community, then networking events are a perfect way. These gatherings give you an opportunity to meet professionals from other industries, as well as your own. When attending these types of gatherings keep one thing in mind:

remember everyone is there because they want something different from each individual.

3-dimensional LinkedIn Logo

LinkedIn is your best friend

In addition to meeting people in person, you can also connect with other business professionals online. LinkedIn is a great platform for networking, and you can also use it to generate leads or find potential customers for your business. It's as simple as connecting with business professionals in your industry and asking them questions you may have or just building an online connection. You may be surprised by how open people are to sharing their knowledge. There may even be networking groups on Facebook or other social media platforms that you can join.

Join networking organizations

There are also several networking organizations that you can join, such as the National Association of Business Professionals or the American Business Association. These organizations often host events and networking opportunities that you can take advantage of.

And if you're local to Temecula, CA, consider getting in touch with Business Friends! Their group consists of some of the best professionals in their respective industries & consistently refer business to each other. Go learn from some of the best!

Give back to your community

One of the best ways to build strong business connections is to serve your community. You can do this by volunteering for local organizations, and networking with local charities- you could even start your own networking group!

Giving back will make you feel good and help you build a positive reputation in your area- both of which can lead to more business opportunities down the road.

Now that we have a grasp on how to get started, it's important to know how to grow genuine relationships with your connections. Here are a couple of tips to help you improve your first impression.

Be friendly and outgoing all while remaining professional, and take the time to introduce yourself to everyone. Smile and make eye contact. Don't get straight to business: Build relationships by being interested in what others have to say and letting them talk about themselves first.

It can start with simple questions like, "So, where are you from?" Let the conversation flow from there, you never know where it'll take you! This way you can find out about their experiences and foster a better connection and discover any shared experiences you might have. Overall, be a positive figure and radiate good energy.

Thanks for reading!

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