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  • Writer's pictureMarketing Empire Group

Why You Should Have an Optimized Google Business Profile

Updated: May 24, 2023

If you're a small business owner, you know how important it is to be seen by potential customers. But with so many businesses competing for attention online, it can be difficult to get noticed. That's where local search comes in. Local search is a way of promoting your business online so that when people in your area are searching for products or services like yours, your business comes up in the results.

Claim Your Business!

First, we need to address something very crucial. Did you know that more than 56% of business owners have not claimed their Google My Business listing? That's alarming, considering just anyone could easily claim it as theirs with the click of a button. Not claiming your own business on Google could lead to inaccurate information being spread about your business and could lead potential customers astray.

Be There For Your Customers (or at Least Near Them)

Now let's talk about the basics of Google Maps. When someone is looking for something on Google Maps, they might type "restaurant near me" or "nearby coffee shop." All of these searches will show up on your map if you have it set up correctly.

Google Business Profile listing

You can also add photos and videos from your location so people know what they'll find when they come to see your business in person. Even better, you can now take virtual tours of your headquarters to make potential customers feel like they're in your building from the comfort of their homes. These little details won't just make your customers happy; they will make them loyal too!

If potential customers are local and searching for the services you offer, they're more likely to visit your website if your Google profile is visibly updated and allows them to take a peek at your office. And if your website has the information they're looking for, chances are much higher that they'll become loyal customers. Local search is an essential part of any business's online presence, and it can be a great way to attract new customers and build loyalty among existing ones. Make sure your website is optimized for local search, and you'll be on your way to success.

If you want to make sure your business is found by anyone in your area, it’s crucial to optimize your website and your Google profile for local search. Thankfully, this is something we can help with. Our team of experts is here to guide you through the process of getting set up for local search engine rankings and ensuring that everything from your website to your Google profile showcases what makes your business unique. Get in touch with us for some strategizing!

Thanks for reading!

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