Digital Marketing During Coronavirus: The 5 Must Do's
Updated: Mar 13
We are going to give you the 5 best tips to market your business during COVID-19
We all know the world of business as we know it has dramatically turned upside down.
There are a lot of unknowns in the near future when it comes to business. However, this is an opportune time to grow your business and take market share within your industry.
#1 Focus on Social Media
Now more than ever people are spending more and more time on social media platforms. When I say people, I mean your clients. This is leaving a huge opportunity to speak to them and bring them into your social media community of followers. Remember, social media is meant to be social- so be sure you are interacting (liking, commenting, & messaging) with your followers and prospects to get the best results.
#2 Run Digital Ads
With most businesses pulling the reigns back these large Ad platforms have lowered their average cost to place ads. If you were ever going to run ads and take market share, now would be a great time. As mentioned above, people are searching for a sense of community, so make sure you are present in any and all ways possible as they are searching the web.
#3 Optimize Your Website
Your website is how you sell your product/service online. It is now 2020 and most individuals are caught up with the times of technology. Before we choose a restaurant we google the best reviews, when we look for a contractor we google for results, when we need a haircut we google for the best salons. Optimizing your website will help you attract those clients who are using google and provide you with leads that can convert with a great website. This is critical to your online success.
#4 Get Customer Reviews
You are still early in the game on getting to the top spot on google before your competitor. Customer reviews can help you take the lead and keep it. Every client is a testimony. You must take advantage of the ability and resources you have. You need to be using a review request app that easily allows your clients to leave reviews, so you can rank higher on google.
#5 Create a Brand
Far too often we come across businesses that have no brand, no business, just a product or service. To create a brand you must have a logo, fonts, colors, slogan, customer avatar, & much more. It's one of the best investments you will ever put into your business. Be professional, it shows and your clients can tell the difference.
Do you have all of these areas in your business dialed in? If not... keep reading.
Stop trying to be the expert in every area. Marketing is a full-time job, that's why we are in business. If you are ready to get leads to call you, then call us.
The future is now. With Covid-19 we have all learned the importance of having/creating an online presence - don't wait until it's too late.
Reach out to us today for a free consultation.