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  • Writer's pictureIsaak Abundis

Building Your Brand on Social Media: Strategies for Consistent Messaging and Visuals

Updated: Aug 29, 2023

Standing out on social media amidst endless competition can be challenging, but it's essential to having a successful brand. One of the most important things you can do is focus on creating consistent messaging & visuals that truly embody who your business is and what it stands for - because this creates an identity worth recognizing (and memorable)!

Crafting a Social Media Style Guide

A style guide is a powerful tool for any company's social media presence. It helps create and maintain an image that reflects the values of your brand, while also providing guidelines to help ensure professional consistency in all content posted on social channels.

When creating one, be sure to include elements such as logo usage specifications, voice & tone details, acceptable language standards, and post-frequency recommendations – just a few key pieces that will make up the foundation of your unique look!

  • Logo: Your logo is important for keeping your brand identity unified - be sure to use the correct version and ensure all placement and size requirements are met

  • Color scheme: Use a defined color scheme that speaks to your personality, messaging, and unique style with HEX codes included as an added bonus!

  • Typography: A consistent set of fonts and sizes used across social media platforms

  • Imagery: Guidelines on the types of images that can be used to promote your brand and how they should be formatted and presented

  • The tone of voice: Establishing a consistent tone of voice for your brand's messaging, including writing style, vocabulary, and tone EX. Professional, charming, youthful.

Source: Hubspot

Developing Consistent Visuals

A style guide is an essential key to unlocking your company's full potential on social media. It provides a

Woman looking at a brand social media page

unified look and feel for the content, creating a professional image that customers can rely on. Brand recognition and awareness begin with a consistent visual identity, incorporating elements such as imagery, color schemes, and other visuals. To ensure your brand stands out from the rest - here are some pro tips to help create an unforgettable style:

  • Stick to your color scheme: Use your brand's colors consistently across all social media platforms.

  • Use high-quality images: Top-notch visuals are essential for creating an effective social media presence – ensure your posts consist of high-quality images that sync up with your brand's image and messaging.

  • Keep it simple: Create a unified aesthetic in your posts by keeping things simple! Too much variety in fonts and visuals can create an unappealing, chaotic look. Stick to one or two elements for maximum impact.

Creating Consistent Messaging

In addition to consistent visuals, it's important to establish a consistent Brand Voice and messaging strategy for your brand on social media. Consider these tips:

  • Know your audience: Understand your target audience and tailor your messaging to resonate and relate with them.

  • Stay on brand: Keep it consistent! Your messaging should reflect who you are as a brand, and your values and personality. Maintaining that consistency helps foster trust with customers while staying true to yourself.

  • Use social listening tools: Keep a pulse on the digital conversations surrounding your brand - it's one of the best ways to gain insight into what people are saying about your company and which messages resonate with them most.

Source: Hootsuite (Check out this helpful link to build a Social Media Marketing Strategy)

In conclusion, building a strong social media presence for your brand requires a focus on consistent messaging and visuals. Give your brand the social media edge it needs to stand out from the crowd and establish a unique identity with our social media management services.

Marketing Empire Group can help you create an effective style guide, broadcast consistent messaging across platforms, and construct visually cohesive designs that will draw attention—all in one place! Get in touch today for more information about how we could take your social presence to new heights.

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