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  • Writer's pictureMarketing Empire Group

AI Marketing Tools to Try Out in 2023

Updated: Jan 26

New AI marketing tools for digital marketers


In light of all the AI news that's been flooding the marketing industry in the past few months with ChatGPT leading the way, the team at Marketing Empire Group thought it'd be worth discovering some more AI-powered marketing tools to make our workflows that much smoother. Most of these are paid tools, but let you try them out for free!


We've broken it down by category in case there's anything specific you're looking for.



Video Content

Video content has become a powerful marketing tool. Now that AI has made its way into the world of video creation and editing, companies can not only strengthen their digital marketing campaigns but save tons of time producing content.


With these AI marketing tools, anyone can create professional-looking videos without needing extensive technical skills or expensive equipment. Let's take a closer look at some of the AI tools we found and how they can help businesses of all sizes elevate their video marketing efforts.


We're starting off strong here - VidIQ is designed to help you get more YouTube views for your channel.


It does this by providing the user with a ton of useful information on how to achieve their YouTube goals, such as daily video ideas, trend alerts, and competitor tracking - this is just for the free version and lots of other features are available for free and paid users!


For marketers that want to take their video content to the next level, this tool could be of some help to you. Pictory creates short-form video content from your long-form content, giving you tons of new content to push out onto social media platforms whether you're on YouTube or not!


You can extract key snippets of content from webinar recordings and turn written scripts into high-quality sales videos complete with stock footage, music, and voiceovers.


Krisp gets straight to the point - it removes background noises, voices, and echoes from all your calls. Whether you work in a busy office or at home with kids, pets, or other distractions this is a great tool to use!


With Beatoven, you can create royalty-free music to elevate your content. So if you're in the market for custom music for video content, this AI tool is worth checking out.


Similar to Beatoven, you can create your own music using this tool. Choose your mood, genre, and length, and get going!


We all have photos in our camera roll that we wished turned out better, and that's what Cleanup does... Wait, we're talking about digital marketing tools.


There are plenty of use cases for this tool, including:

  • Photographers can remove figures and timestamps, and clean portraits for a perfect profile pic

  • Create flawless listings by removing unwanted elements from your product's background or remixing photos with your own

  • Real estate agents can use Cleanup to remove unwanted objects from photos and even clean your photos

A business is nothing without branding! If you're starting a new business, Looka can help you create a custom logo and brand kit for a consistent message across different mediums.


And no, it doesn't just spew out random ideas. You can choose design preferences and browse from the recommendations you're given, choose your favorites, and get even more personalized recommendations!

From there, pick your favorite and get your brand out there!


Digital Advertising

It's getting more difficult to create effective ads. And in comes AI software to save the day! For those who can't seem to get their digital ads to convert or just don't have a creative eye, these AI-powered tools could just be what you're looking for.


Digital ads are becoming more difficult to run on Instagram and Facebook, so naturally, you'd want a solution that saves you time AND gives you effective ad solutions.


That's where AdCreative comes in, generating "conversion-focused ad creatives" for your brand. The purpose of this AI tool is to save time and money on the creative process and give you a higher conversion rate for your social media marketing campaigns.


That's not the only attractive feature of this tool, as it also offers texts & headlines, as well as ideas for regular social media posts.


For those who are camera shy but want to promote their content, D-ID may be able to help you get your start. To sum it up, this AI tool creates talking avatars for video content.


"Human connections at scale"


That's what this AI marketing tool provides. For business owners struggling to get people's attention, BHuman strives to get you connected to more customers.


Seamlessly create personalized videos for your potential customers (or current ones) to catch their attention and increase your conversion rates.


Content Marketing & Writing

Good copy sells.


Content writing is an integral part of any marketing strategy, BUT creating high-quality content that resonates with your audience can be time-consuming and challenging.


Fortunately, AI marketing tools have emerged to help marketers streamline content marketing campaigns.

These tools use natural language processing and machine learning algorithms to analyze data and generate high-quality content that makes it seem like a person wrote it.


Whether you need to crank out blog posts, social media content, or product descriptions, these AI tools can make content creation ten times more efficient.


Copy.ai helps bloggers, social media managers, and email marketers save tons of time and resources writing content for their marketing channels.


Simply put, this AI writing tool writes converting copy for you. Simply enter useful information for the AI to give you the best output possible.


Much like Copy.ai, and pretty much every other AI mentioned in this section, Unbounce was designed to save marketers time and money on writing content for their respective marketing channels.


It's an AI-powered landing page builder that lets you create converting copy and land more sales.


Another content marketing tool designed to shorten your workflow by generating AI-written content. INK takes it a step further, though. You can use it as an SEO tool as well, featuring a keyword research tool, SEO content optimizer, and topic cluster tool for bloggers.


"Like ChatGPT but made for content creation"


A bold claim considering how huge ChatGPT has become. Thundercontent's AI aims to let users create written content in minutes and to overcome creative block, which could just make creative block worse if all you do is rely on these tools... Anyways!


Podcasts

It seems like everyone has a podcast these days, and quite literally anyone could go and create one. If you want to hop on the mic but don't have all the resources to start, maybe AI technology could give you that push.


If you're spending hours editing podcast episodes, look no further than Cleanvoice. This AI tool removes filler sounds, and even mouth sounds, such as stuttering, from your recordings.


For an all-in-one audio solution, Podcastle is a perfect solution for your podcast needs. This tool offers different tools for transcription, and recording, and offers additional resources to assist you in your efforts.


This tool is primarily for podcasting, but anyone that shoots and edits video on a regular basis can take advantage of this tool.


Descript is an all-in-one editing solution to shorten the workflow of video (and podcast) editors. From editing to transcription, this software has got you covered.


Design & Photos

Design and visual content play a crucial role in creating a memorable brand image. Creating eye-catching visuals is easier than ever with AI tools.


If you want to vastly improve your product photos, just pop them into Flair and transform your shots and make them unrecognizable. This is especially great if you don't have the time or budget for a fully professional product shoot.


You can add your own elements and or create a whole new image by entering a description. As with any AI tool, the more descriptive you are with your input, the better output you'll get.


Can't find specific illustrations for your website or other content? Illustroke gives you vector illustrations with the click of a button... well, you have to tell it what you want first.


Enter a text prompt and this tool will give you what you need.


Patterned gives you custom royalty-free background patterns for your products, and it's all AI-powered, baby.


If you're feeling skeptical, just browse from the sea of examples this AI-powered tool has to offer.


From stock images to book covers, this AI tool strives to be an all-in-one solution. StockIMG offers several types of media that you can create just by telling it what you need.



Conclusion

Ahhh, the magic of artificial intelligence.


AI marketing tools have become an essential part of the digital marketing landscape. These innovative tools can help marketing teams streamline their workflows, increase efficiency, and ultimately drive better results for their businesses.


Whether it's using AI to analyze customer data, automate repetitive tasks, or optimize ad targeting, there are countless ways that AI can help marketers work smarter, not harder.


By embracing these AI marketing tools and staying ahead of the curve, marketing teams can gain a competitive edge and achieve greater success in today's fast-paced digital world.

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