top of page
MEG logo

Customer Lifetime Value Calculator (CLTV)

Maximize Profitability, Optimize Acquisition Strategy

Customer Lifetime Value (CLTV) isn’t just a number—it’s the key to understanding your business’s long-term profitability. By calculating CLTV, you gain insights into how much revenue a single customer will generate throughout their relationship with your brand. More importantly, it sets the benchmark for how much you should invest in acquiring new customers.

What is Customer Lifetime Value?

CLTV is the projected net profit a customer brings to your business over time. It defines the maximum threshold for customer acquisition costs, ensuring you invest strategically without overspending.

Why CLTV Matters for Your Business

Measures ROI – CLTV helps determine how effective your sales and marketing efforts are in driving long-term profitability.

 

Optimizes Spending – It highlights the balance between customer acquisition costs (CAC) and long-term value, ensuring you’re investing wisely.

 

Drives Sustainable Growth – A well-calculated CLTV means smarter decision-making, better customer retention strategies, and higher revenue per client.

The Growth Metrics Playbook:
10 Essential KPIs for Scaling Your Business

Unlock the key metrics that drive profitability, efficiency, and sustainable growth. Whether you're optimizing customer acquisition, retention, or ROI, tracking the right data is crucial. This guide breaks down 10 must-know metrics, explaining their impact and how to use them to scale your business effectively.

Businessman Using Laptop

Actionable insights—not just numbers, but how to use them.

Business meeting

Easy-to-implement strategies for boosting revenue & reducing costs.

Casual Business Meeting

Perfect for startups, marketers, and business owners looking to scale smarter.

Other Calculators

Customer Lifetime Value Calculator (CLTV)

Email Marketing ROI Calculator

SEO & PPC Cost Calculator

PPC Calculator

SEO Cost Calculator

Month-on-month Growth Calculator

Marketing Influenced Customer %

Marketing Originated Customer %

Time to Payback CAC

LTV:CAC Ratio Calculator

Marketing % of CAC

Customer Acquisition Cost Calculator (CAC)

Abstract Structure

Contact us

TRUSTED BY OUR PARTNERS

Google Partner
Wix Partner Legend
EOS-WeRunOnEOS-Badge.webp
Meta Business Partner
ManyChat Agency Partner
bottom of page