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  • Writer's pictureMarketing Empire Group

Hiring A Marketing Department for the Budget of Less Than One Employee

Updated: Feb 22

Happy 2024!

As we head into the new year, it's the perfect time for small business owners to reflect on their marketing strategies. The digital landscape is evolving rapidly, and we don't expect it to slow down anytime soon. In this age of constant digital innovation, having a proficient digital marketing plan isn't just an advantage – it's a necessity.

Whether you're looking to revamp your existing strategy or start from scratch, right now is the time to start. Don't know where to start?

This guide is designed to be your compass in navigating the vast sea of digital marketing agencies. Let's dive into how you can leverage expert marketing support to make 2024 your most successful year yet!

Questions You Can Ask a Marketing Agency

1. Do you outsource your services to other subcontractors?

2. How many people do you have on your team?

3. Can you provide me with data and analytics?

4. What is my ROI (return on investment) going to be?

5. How do you calculate an ROI?

Benefits of Outsourcing Your Digital Marketing

Outsourcing your marketing as a small business owner is the best way to go if you find the right company to partner with. It allows you to get quality marketing with specialists in each marketing area (Web Design, SEO, Social Media Management, Advertising) for a fraction of the cost it would take you to hire a team in-house.

Plus, when you outsource your marketing, you are saving money on:

  • Payroll Taxes

  • Health Benefits

  • Retirement Benefits

  • Office space equipment

  • Human Resources

In addition to that you are limiting your liability when you outsource your marketing because you don't have to worry about all of the compliance and HR issues that arise with having employees in-house.

The goal of outsourcing your SEO or Social media is to find an agency you can grow with and has your best interest at heart. It’s important to have reliable and responsive customer service and to find an agency that is well-versed in multiple marketing areas.

Outsourcing your marketing can be the wisest decision you make as a small business, it will give you the ability to focus on what you do best while leaving all of the marketing work to the professionals. You can save time, and money, and still have access to world-class marketing resources.

As a result of outsourcing, you will also have access to up-to-date technology and expertise that would otherwise be out of reach for most small businesses.

Find an Agency That's Right For You

To find an agency that is right for you, it's important to do some research. Look for an agency that has the right combination of skills, experience, and technology to meet your needs. Ask to speak with references or look into case studies to see how successful the agency's past projects have been.

You should also consider the team's size and ability to scale quickly to meet your needs as you grow your company.

You also want to ensure you can have everything under one umbrella.

There are far too many marketing companies out there that just offer one service, and then outsource the rest of the marketing pie to other consultants. Keeping it all in-house allows for a cohesive marketing strategy that is much more efficient.

The last thing you want is for your SEO team to have little to no communication with your Social Media or Advertising team. That's typically what it looks like when you hire a team that only specializes in one area of marketing.

When you hire a full-service agency, they have a team that collaborates consistently together. Between building out a complete digital marketing strategy that is all-inclusive of your Web Design, SEO, Social Media, Emails, Ads, Influencer Marketing, OTT, PR, Review Management, & SEM you will find that the investment of outsourcing your marketing is well worth it to have a team of experts that do this type of work all day every day.

This team has the combined experience and knowledge needed to execute a successful marketing strategy that is tailored to your specific business needs.

We Are a True Full-Service Agency

At Marketing Empire Group, we understand how important it is to have an experienced digital marketing agency help you design, implement, and maintain your brand presence online. We know from our experience working with clients that having a knowledgeable resource at your disposal can be the difference between success and failure.

Our team consists of experienced professionals who specialize in a variety of disciplines including website design, SEO, social media marketing, and more. All of our services are tailored to meet the needs of each business. We strive to provide our clients with the best possible solutions for their specific business needs.

We are committed to helping businesses succeed online and ensure that your online presence is optimized and maintained properly so that you can achieve maximum success. Our number one priority is customer service and providing results based on data & analytics to provide an ROI.

Want to learn more about why you should outsource your marketing to Marketing Empire Group and how we can help you grow and scale your business?

Marketing Empire Group awarded top digital agency by Upcity

Marketing Empire Group


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