Adapt, Compete, and Grow in Today’s Shifting Trade Landscape
With sweeping new tariffs reshaping U.S. agricultural exports, produce companies like yours are facing urgent decisions. Tariffs on goods from Mexico and Canada now reach 25%, while 85% of Canadian consumers report intentionally replacing U.S. food products. At the same time, Mexican buyers are rapidly shifting to South American suppliers.
You can’t afford to wait for things to “go back to normal.” This guide offers a clear, strategic framework to help you rethink your growth plan, shore up your infrastructure, and position your brand to thrive in a trade-disrupted economy.
What You'll Learn
How to bridge internal generational divides that can stall transformation
Why 71% of U.S. consumers now prefer locally sourced produce—and how to reach them
Key operational upgrades needed for regional or direct-to-consumer distribution
How to use marketing as a strategic tool, not just a cost center
How to bridge internal generational divides that can stall transformation
Questions you should ask to pressure-test your current growth strategy
Why This Guide Matters
The export landscape is shifting fast—and with it, your revenue stability. According to the U.S. Census Bureau, exports to Canada and Mexico made up over $44 billion in agricultural trade in 2023. Those channels are now in flux.
Meanwhile, 63% of U.S. consumers say they’re more likely to support regional brands that emphasize transparency and sustainability.
Your path forward isn’t about retreat. It’s about recalibrating—toward precision, flexibility, and domestic resilience.
Download the Guide and Start Planning Smarter
Tariffs and trade tensions aren’t going away—they’re structural shifts. But with the right strategy, you can move quickly, communicate clearly, and compete where it counts most.
Download your copy now and build a growth strategy that’s built for what’s next.
This Guide Is For You If You’re:
Evaluating how tariffs are impacting your top-line revenue
Exploring e-commerce, DTC, or regional sales opportunities
Managing a family business navigating leadership transitions
Ready to invest in marketing that drives measurable demand
Looking for an actionable plan to build a stronger domestic base