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  • Writer's pictureMarketing Empire Group

Marketing in a Post-Pandemic World

Updated: Sep 7, 2022

Covid-19 took the world of business by storm. It was the most unpredictable thing the community has ever seen. From massive layoffs to closed doors, we thought small businesses would fall off the face of the earth. However, those who triumphed most likely did for a reason. That reason most likely is the adoption of a digital marketing strategy.

You can choose to go with the flow or faceplant in this digital age. Between virtual meetings, no-contact business, masks & constantly applying hand sanitizer--the business community has experienced changes unlike any other time in history. But as long you stay open-minded enough and embrace this transition period, these transformations can be a great thing rather than a negative one.

"Small-business owners should accept that digital marketing is here to stay." - Precious Williams Owodunni, Mountaintop Consulting

Avila's Historic 1929 website, designed by Marketing Empire Group

Build a website that works

When it comes to creating a successful website, there are a few key things to consider. First, your site should have a landing page with a clear call to action. This will help guide visitors to the best parts of your site. Remember, less is more. A clean, straightforward design will be more effective than an overly busy one. And finally, make an offer that your visitors can't refuse! Give your visitors a reason to stick around. It can be a discount on your products or services or a freebie for signing up for your newsletter.

Make Google fall in love with your website

If you're looking to improve your website's SEO, a few key things make a big difference. Firstly, linking to other high-quality websites is a great way to show search engines that your site is authoritative and trustworthy. Make sure your site is always up to date. Unique and relevant meta descriptions on each page of your website help search engines to understand what your site is about and index it accordingly. Finally, having web analytics in place allows you to track your progress and ensure that your SEO efforts are paying off. You can drastically improve your website's ranking on search engines and increase traffic beginning with these three tips.

GIF of business responding to a customer review

Customer Reviews Are Digital Word of Mouth

If you're not asking your customers for reviews, you're missing out on a valuable opportunity to build trust and credibility. Reviews can help new prospects feel more comfortable doing business with you. Here are a few tips to help you get more customer reviews: Request reviews from all of your clients. Don't just wait for customers who are happy with your service to leave a review.

Ask everyone for their feedback, and be sure to follow up if you don't hear back. Implement a system to request reviews after the close of business. This way, you won't forget to ask, ensuring reviews are being left promptly. If you get reviews on multiple sites (Google, Facebook, Yelp, etc.), that gives people more sources to read about you. The more places potential customers can read about your business, the better. Plus, having reviews on multiple platforms helps improve your search engine ranking.

Social Media is Your Digital Business Card

If you're like most business owners, you know that social media is a valuable tool for marketing your products or services. But with so many platforms to choose from and constantly changing algorithms, it can be tough to know where to start.

First and foremost, engagement is essential. If you're not regularly interacting with your followers, they're likely to forget about you. Post engaging content that encourages people to comment, share, and like. And when someone does engage with your posts, make sure to respond! Secondly, the more content you have, the better. A consistent stream of fresh content will keep people coming back for more. But it's also crucial to make sure that your content is relevant to your ideal client. There's no point in posting if it's not going to reach the right people.

So, now you've got some tips on how to get your name out there. That's great! But what are you going to do with them? Just knowing about something doesn't do any good if you don't put that knowledge to good use. It might seem like a lot, but the good news is, that we can help you turn this knowledge into action. We'll work with you to implement whatever changes you need to make, big or small. We know how busy you are as a business owner, and we don't want you to worry about all this stuff besides everything else. So reach out today and let us help you take your business to the next level! We want to help you build your empire!

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