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  • Abel Miranda

5 reasons you should invest in SEO

Updated: Aug 29, 2023

If you're a smart business owner, then you know that it's important to invest in your online presence these days. And if you're not investing in seo, you're missing out on one of the most effective marketing strategies out there and we're going to prove it.

blackboard showing line chart drawing increase of SEO traffic

SEO Drives Real Traffic

If you want to win in the long term, SEO is a must.


SEO can be a powerful tool to drive real people to your website. By optimizing your site for specific keywords, you can attract visitors who are actively searching for your services on Google by ranking higher on search engine result pages (SERPs).

I can almost guarantee that your competition is already investing in it. And if they’re not, they’re missing out on valuable opportunities to reach new customers and grow their business. That also gives you the opportunity to hop on it before they do!

SEO Can Have Great ROI

SEO is definitely an investment because of the time it takes to see results, but it’s one that can pay off big time in terms of increased web traffic and lead generation. In fact, seo has an average ROI of almost 300%, which means it almost triples your investment.

increasing stacks of coins signifying revenue growth after investing in SEO

Let's hit the brakes real quick: although this is a great return, it takes time to get your money's worth. And I'm not telling you to skip this part of your digital marketing strategy, it's just unrealistic to expect quick results in this department. SEO is also a long-term investment that can help you build trust with potential customers and establish your brand.

While paid advertising can be effective in the short term, it’s not a sustainable long-term solution. SEO, on the other hand, is an investment that will continue to pay off for years to come.

Remember, it's a marathon, not a sprint.

Local Search is More Important Than Ever

As we've mentioned in previous posts, it's crucial that you utilize local search and Google maps. Since you don't have the budget of a huge corporation, you can beat them in the local arena.

Customers telling local businesses to take their money after finding them on Google search

46% of all Google searches have local intent, according to a recent study by Safari Digital. In addition to that, "near me" searches have increased significantly over the past couple of years.

With 3.5 billion searches being conducted every day, that's about 1.6 billion people searching for local businesses to give their hard-earned money.

Google is the king of search engines

Google is like the behemoth of search engines. While there are other search engines out there, like Bing and Yahoo, Google still dominates the market with a staggering 92% share.

That's not to say you shouldn't care about other directories - it's still important to make sure you're listed across the web so that Google finds your website more favorable than others.

Depiction of Google's market share in the search engine realm

The bottom line: if you want to be found online, you need to be on page 1 of Google. That’s why it’s so important to make sure your website satisfies what Google is looking for. It's one of the best ways to increase website traffic and ensure your business flourishes in the long term.

SEO is Always Changing

Google is consistently changing its algorithm, which means even the pros are learning every day. But the difference between an SEO (Search Engine Optimizer) and a business owner is that SEOs commit their entire week to ranking websites on Google and learning about the latest updates. Do you think a business owner has the time to constantly update their website and create quality content on a weekly basis?

(Please say no, it'll make my point valid)

But that’s also what makes seo so exciting and important for long-term growth – it’s a challenge that never gets old. The ultimate goal is to get more customers to your website. And if you do it right, Google will love you for it!

Hard work and dedication are needed to grow a business. Much of the same can be said for SEO. It isn't the quickest way to get your name in front of people, but it pays off in the long run.

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