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  • Writer's pictureMarketing Empire Group

What Makes a Good Website in 2022?

Updated: May 24

The world of business and marketing is always evolving. Today's trends are way different than those There's no question that a good website is essential for any small business. But what makes a good website? Here's what the experts have to say.

Here are 5 things to consider when auditing your website:

  1. Page Load Time

  2. Straightforward Navigation

  3. The Right Copy

  4. Mobile Optimization

  5. Search Engine Optimization

Page Load Time and Site Health

Website health and page load time are two of the most important things to worry about in a website in 2022 and beyond. A website's page load time is the amount of time it takes for a page to fully load when a visitor goes to it.

Page load time is important because it affects a website's usability and search rankings.

How important?

Well, if a page takes longer than 3 seconds to load, over a quarter of users will click away and choose a different search result. Increasing bounce rate is not what you want!

middle-aged man palming his forehead in frustration because the website he wants to enter won't load efficiently

According to,

  • if your site loads in 5 seconds, it is faster than approximately 25% of the web

  • if your site loads in 2.9 seconds, it is faster than approximately 50% of the web

  • if your site loads in 1.7 seconds, it is faster than approximately 75% of the web

  • if your site loads in 0.8 seconds, it is faster than approximately 94% of the web

You may not care about how quickly your website loads, but visitors and potential customers will surely appreciate it.

Straightforward Navigation

Website owners and designers need to provide a better experience for every kind of user. It has become a requirement to cater to any visitor's needs on a website because it gives everyone a positive experience and allows them to find what they need on your website.

There are many different factors that go into creating a good UX (user experience), but some of the most important include making sure your website is easy to navigate, visually appealing, and informative.

While you don't want to give visitors a boring website, you also don't want to confuse them with a million buttons or random text all over the place. The purpose should be to guide them where you want them to go on your website.

By taking the time to create a well-rounded user experience, you can ensure that your website will be successful in engaging visitors and driving conversions.

The Right Copy & Design

A website acts as the face of many companies. And if there's one thing we know, it's that first impressions matter. That's why it's important to have both engaging and optimized content.

It's tempting to provide tons of information on your landing page, but you have to remember that people will be visiting your website in search of what you offer.

That's why it's good to take note of what potential customers want from you and include what you think they want to find on your website. After all, you want the copy to represent what the goal of your website is.

Your copy should be keyword-rich and free of errors so that you can climb the ranks of search engines.

Mobile Optimization

With the rising number of mobile users, website designers have yet another thing to worry about when designing a website. Since smartphones allow us to get access to the internet at our fingertips, traffic on mobile devices makes up more than half of all internet traffic.

If you have a website, mobile optimization is important for several reasons.

example of a website that is optimized for mobile devices

If your site isn't optimized for mobile devices, you're not only driving away visitors, but your search engine rankings are at risk. More and more people are using their mobile devices to surf the internet.

An increasing number of people are doing their shopping and other transactions on their mobile devices. In fact, three-quarters of e-commerce sales have been made on mobile devices.

Additionally, it's easier to shop on social media platforms like Instagram, and TikTok is soon to follow. So if your website isn't optimized for mobile devices, you could be losing out on potential customers or clients.

Mobile optimization can help to improve the user experience for those who do visit your website on their mobile devices. As I mentioned earlier, if your website is difficult to navigate or slow to load, especially on a mobile device, visitors are likely to get frustrated and go elsewhere.

So mobile optimization is important for your website from both a search engine ranking perspective and a user experience perspective.

Search Engine Optimization

You know we had to throw this one in there, you can't have visitors without visibility. SEO stands at the heart of omnichannel marketing. By optimizing your website for search engines, you can ensure that potential customers will be able to find your website no matter which channel they're using. And, by aligning your SEO efforts with your overall marketing strategy, you can ensure that all of your channels are working together to drive traffic to your website.

If you want to make sure your website is ready for the future, make sure it has these essential traits.

And if your website doesn’t have all of these traits, get in touch with us. We want to help your business succeed online and we think having a great website is a crucial part of that success.

Thanks for reading!

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