TikTok for Small Business: Let's Talk About it

When TikTok first launched in 2016, it was seen as a fun, new platform to share videos, much like Vine. Even a couple of years ago, it was labeled as "a kid's app". Now it has turned into a powerful marketing tool used by businesses of all sizes to increase their reach and grow. It's become another social media platform to interact with new audiences, as well as achieve other business goals.


I'm here to tell you that TikTok is NOT a kids app anymore. And if you're still stuck in that mindset, get out of it. Go download TikTok if you don't have it - just do it. If you're not convinced, here's what the app has become.

animation of a woman recording a tiktok video on her phone, which is mounted on a tripod

What to know about TikTok

If you live under a rock and don't know what TikTok is, here's a simple breakdown:


It's a mobile app dedicated to short-form video content lasting up to 10 minutes (as of late).


It first started as a platform for comedy and entertainment, but it has turned into so much more since its creation.



More businesses are exploring TikTok

More small businesses are creating TikTok accounts to try it out - we are one of them - because it's easier to get exposure than other platforms and ads are less competitive than other outlets.


It's also a great way to build a sense of community. The content that most users post on the platform is more personable and relatable, and it adds a face to the brands they follow.


When users see authenticity in your content, they'll get inspired to follow and even shop with your brand, creating a loyal following.


Tik Tok has turned into a search engine

Have you ever hopped on TikTok to search for stuff to do in your city or good places to eat or a recipe for a new dish you want to try? I know I have.


It has quite literally turned into a search engine, like Google.


People are searching for recipes, local food spots, fitness advice, financial advice, and even what products to buy.


"TikTok made me buy it" has become a popular trend among consumers - they see a product being reviewed or used by an influencer, or even a regular user, and get inspired to purchase that product for themselves.


How to find trends on TikTok

If you're looking to take your TikTok game to the next level, you need to be aware of trends and trending sounds. It's easy to find what's trending and what you should post based on what others in your industry are posting.


Pick a trending sound

It's not rocket science. Anyone with a phone and an internet connection can have a strong presence on TikTok. All you need to do is pick out a trending sound that you think your brand can connect with, hop on it early, and make your content 30 seconds or shorter because the human attention span is so short.



Not sure what's trending?

Just go to the discover tab and you'll see what's trending or hot. You can find popular sounds, hashtags, and the latest trends.


Your 'for you' page can also show you trending sounds and stuff based on your interests and past engagement. If you come across a video with a certain sound that has thousands of likes, it might be because it's part of a trend and worth looking into.


You can find out by clicking on the sound and discovering how many videos use it. You'll then find out how it's being used and how popular it is.





The bottom line: TikTok will continue to grow

TikTok is only going to continue to grow in popularity, so it’s important for businesses of all sizes to take advantage of this fact.


And fortunately for businesses, ads on TikTok are still much less competitive than on other social media platforms like Facebook and Instagram.


It's only a matter of time before it becomes difficult to advertise, so take advantage now!


What are you waiting for? It has reached 1 BILLION MONTHLY USERS - so get started ASAP!


And if all of this sounds too challenging, let us help you get started!


Thanks for reading!

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