Are you aware of all the different ways people can find your business online? Do you know what people are saying about you across the web These days, there are several ways to be found online- a Google search, a review on Yelp, or maybe even a listing of your local Chamber's website. In this new digital age, not making sure your business is being found on every digital channel possible can lose you sales.
The general public is in front of screens for the majority of their day, so it's no surprise that business owners should be doing whatever they can to strengthen their online presence. It's especially important to be established online with the rising popularity of cryptocurrency and the development of Web3. The world is going digital and we are witnessing it firsthand. Small business owners need to make sure to stay updated on the digital world's latest trends - which means hopping on the digital bandwagon to ensure future success.
If you're not sure where your business stands in terms of online presence, don't worry. There are tools that help you gain control of your online reputation. One tool, especially, covers every corner of the web to give you the most accurate audit of your business.
The free Snapshot Report from Marketing Empire Group performs a complete audit of your online presence, from local listings to social media.
An accurate audit of your business's online presence can help you determine what you need to do to get yourself found on any digital channel. You can also better understand which digital outlets are most important for your business and where you need to focus your efforts.
The audit will also reveal opportunities to improve your visibility on each channel. For example, you may find that your website is not properly optimized for search engines. You may also find that you are not properly leveraging automated seo tasks to improve your search performance. There could also be problems with your website's performance.
Google and Bing aren't the only search engines you have to worry about.
Believe it or not, the average business has about 68 online listings, but the problem is that only 76% of listings contain accurate information.
Inaccurate information about your business online can lead potential customers astray, so it's important to make sure everything is up-to-date and accurate. Negative reviews can also stop an average of 40% of buyers from wanting to buy from a business, according to an article at Brightlocal.com.
By conducting an audit, you can prevent the spread of inaccurate business information, address any reviews about you, and be found anywhere customers are searching.
Business owners are naturally always wondering how they stack up against competitors. And why wouldn't you? With them in the picture, you need to find ways to improve and get customers in your door.
Luckily, the Snapshot Report gives you a complete analysis of a competitor of your choice to give you an idea of how you're doing compared to the rest of your industry. It's such a valuable tool, that some companies charge hundreds of dollars, but we're not one of those companies.
Marketing Empire Group's free Snapshot Report will analyze all aspects of your business, from website performance to social media to search engine rankings. We want to help you identify any weak points so that you can shore them up and improve your online visibility and overall sales. Our experts are here to guide you every step of the way.