LinkedIn Sales & Marketing Tips That Guarantee New Leads & More Sales

Updated: 3 days ago

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When you join the LinkedIn platform, you should have a goal in mind on what you want to achieve for your company or as an individual. Set goals so that you have metrics to use against to measure your progress. It’s vital to know there are two types of people on LinkedIn; those who connect only to the people they’ve worked with, and those who accept every random contact request that comes in. Either strategy is correct depending on what you want to achieve on the LinkedIn platform.

Join Groups or Start a group

The fastest way to grow your business on LinkedIn is by joining groups or starting a group. It will help to connect with people you have similar interests, professional or not professional. You can invite thought leaders in your industry to establish a relationship and perhaps even gain access to their network.

One of the best ways to get prospective leads is by participating in the groups. It’s advisable once you’re in a group, to post regularly but don’t spam the group. It's easy to participate without spamming the group daily. Share ideas, ask questions & stories, comment on other posts with your opinion! It’s vital to build your credibility as an expert in your field by providing your input. By building up your credibility in the community, you will be able to attract new prospects for business.

Social Media presence is crucial for your company

Create a Company Page

It’s vital to create a company profile on LinkedIn when you want to build credibility and engage with other businesses. It's free to create a LinkedIn page for your company, so why don't you have one? It can form a basis for your employees to network with your customers. In the process, it helps the company generate more leads and creates a new revenue stream.

Put a face to the name

This one should be a given. When you have a photo on your profile, people will know that they are connecting with the real person. A meaningful & attractive picture makes them realize that this isn't just an online identity but rather someone who has a personality worth getting to know.

Optimize your profile

It’s vital to optimize your profile on LinkedIn to get found easier via search. It will increase your visibility and get you found by prospects, employers, and recruiters. It’s significant to ensure the headlines you use and your copy use the right keywords to help people find you. Don't leave your profile incomplete!!

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Go Premium

You can decide to pay and get access to premium memberships on LinkedIn. It has privileges that will help you or the company gain access to multiple features that non-members don’t have access like the ability to directly message people who aren’t in proximity to your existing network. This can boost your marketing effort and lead to getting prospects for your business and generating extra revenue.

Seek Out Endorsements

Getting positive endorsements and reviews is another way of building credibility in your field. It influences the buying decisions of customers. It’s advisable to give endorsements to the people in your network and don’t forget to ask for endorsement in return!

Create a Portfolio

The best way to showcase your work is by creating a portfolio on LinkedIn. It’s advisable to show the best sample of your work to attract potential clients. Depending on your work, the samples can SEO articles if your content writer or professional pictures if you’re a photographer, and so forth.

User creating a blog post on LinkedIn


In order to get the most out of LinkedIn, you should post regularly. This will help build engagement with others, in addition to being seen as an active member who's committed their time on the platform. You can do this by blogging directly on your LinkedIn posts, or creating a post promoting your blog posts.

Bottom Line

LinkedIn is a powerful social media tool for businesses of all sizes. It’s the perfect platform to connect with potential customers and create relationships that can turn into sales down the road. And while it may seem like a daunting task at first, there are some simple things you can do to increase leads and get more sales from LinkedIn.

Contact us if you'd like to learn more about ways to generate leads on LinkedIn.

Marketing Empire Group


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