Updated: Jun 11
Generating leads is essential for any small business. Without leads, you can't bring in new customers and grow your business. Fortunately, there are many ways to generate leads as a small business – you just need to know what works best for your industry. In this blog post, we'll outline some of the most effective methods for generating more leads as a small business. So if you're a business owner looking for new channels to market yourself through, stick around!
It is now a requirement to move online and create your digital presence. If you want to grow your business in 2022 and the years to follow, it's imperative you start generating leads online.
But where can I start?
Invest in SEO
If you have a fresh website ready to attract new customers, this is a great way to jumpstart your organic traffic. SEO has one of the best returns on investment and creates genuine traffic from people that want or need your services. But, you need to make sure to target the right keywords to reel your ideal customer in.
Start blogging, now!
Simply put, a blog on your website allows you to increase your SEO, improve website rankings for specific keywords, & cast a wider net to a wider audience. Using a blog is a great way to get people on your site, thus increasing traffic and increasing your online authority.
A blog is also a great opportunity to share your knowledge with your niche. Not only will it grow your following, but you can also build a reputation as an expert by publishing content on your website.
Make sure to provide valuable and useful information that is not only relevant to your business but includes the keywords you're aiming to be ranked for on Google. The more engaging you make it, the better. You can easily add value to a blog post by giving it cover art, including photos or gifs within the post, and keeping an engaging (and consistent) tone of voice throughout.
We have heard it for years now, social media is the future of sales and it's beginning to show with the rise in social media commerce. Instagram has been trying for years to introduce a way for users to shop on their app and promote content creators according to the head of Instagram, Adam Mosseri. If you don't have the budget to build out a whole e-commerce website, this is a great alternative since the app is turning its attention to shopping within it.
in an age where we're in front of screens more than ever, you have so many opportunities to capture new clients for your business.
One of the most underutilized resources in your business lead-generation strategy is your website.
Is it optimized for today's internet?
I've mentioned this in previous posts, so if you haven't seen them go do that now!
Do you show up on the first page of Google? The second page, even? Are you gathering prospects' information when they land on your homepage? Do you have a clear call to action? These are all very important questions to ask yourself regarding your website. The design and layout are also extremely important when it comes to user interface and how engaged the viewer will be. If you'd like a free audit report you can click here (link this to the hike SEO tool) and find out how your website ranks.
An effective call to action
Imagine you're a potential customer, and your attention has been captured by an ad. You've clicked through to the website because of this trigger - what now? The intent behind any marketing tactic should be clear from its inception; intention affects outcomes! Just like with anything in business, you need to make it clear to the prospect what you would like them to do. A lead magnet does exactly that. A lead magnet is an incentive for the prospect (e-book, free service, giveaway, etc.) in exchange for their email address and/or other contact information.
By creating a strong lead magnet you allow yourself to provide upfront value and prove yourself to be the industry expert all while getting their contact information and putting them on your email campaign or giving them a call. Lead magnets are an underrated way to find and get in touch with potential customers.
A referral/affiliate program is an incentive for current clients and/or partners to refer you business in exchange for discounts, additional services, or referral fees. This ultimately helps you build a salesforce of fans to help promote and sometimes even sell your product for you. Creating an affiliate program is a huge opportunity for you to grow brand awareness, increase revenue, and build out a residual revenue stream that continues giving. This ties into networking and opens up a whole other avenue of business.
Running ads is very inexpensive and allows you to create very specific targeted campaigns. No matter who your target audience is, running ads can be extremely fruitful and lucrative for your business. Having the
ability to set your budget, audience, and time frame are unlike anything we've ever seen before in the marketing world. It makes it super easy to run ads regardless of your experience level. Be sure to take advantage of the opportunity. You can learn more on how to run efficient & effective Facebook, Google, & LinkedIn Ads here.
The majority of business owners want to improve their rankings, increase their revenue, and grow their businesses. By implementing the components listed above you will put yourself in a better position than competitors who are still marketing in the stone age.
If you'd like more information or to learn ways to utilize digital marketing for your business please reach out to us for a free consultation. You will learn the different techniques and capabilities of marketing and walk away with new knowledge that you can implement yourself, or hire the experts to do for you. Either way, it's a win-win and well worth your time!
Thanks for reading!
P.S. Is there anything specific you want to see from our blogs? Let us know in the comments!