3 ways your local mom and pop can compete with bigger companies

Small business owners have a whole lot on their plate. With the world slowly transitioning to a fully digital lifestyle, and competition flooding the market, it's crucial that small business owners stay informed about ways to keep growing their business and becoming the go-to in their area. It doesn't help that small businesses are competing with bigger companies with ginormous budgets and cheaper prices in their area.

You might feel like you're constantly at a disadvantage when competing against bigger businesses in your industry. But the truth is, people are increasingly seeking out small, local establishments to support. In fact, customers are often willing to pay more for goods and services from small businesses because they appreciate the personal touch and attention to detail that these businesses offer.

So don't be discouraged - use your size to your advantage by offering exceptional customer service and creating a warm and inviting atmosphere. Chances are, that's exactly what people are looking for.

Now, let's get into the fun stuff. Here are 3 ways to compete with Goliath.

Optimize your website for local search

Here's a big truth that will benefit you: more people are looking to shop local in recent months. That's why if you're running a business it's important for your website to be optimized for local search.

What the heck is local search?

Let's say someone finds some old coins at a garage sale and decides to take the risk of buying them to resell for a higher price. Naturally, they would hop on Google and make a quick search. They'd most likely type in "coin dealer near me" or "coin appraiser near me". This is local search.

SERP for "coin shop near me" query. All Valley Coin & Jewelry shows up as the number 1 result for this search query in Temecula, CA

Local search is the process of finding information about businesses in your area through an internet search. This includes an address, website, phone number, and some general business information.

It gets better- a growing number of people are actively looking for local businesses when conducting these searches so you already have an advantage over bigger competitors.

So if you're not actively optimizing your website for local search, who knows how much business you could be missing out on?

The steps you can take to optimize your website are not as difficult as you think, including creating and optimizing your GoogleMyBusiness account.

By taking these steps, you have the potential to attract new customers by appearing in local search results.

Use social media to your advantage

You can't afford to ignore social media any longer. If you're active on social media and engaging with your audience, you can build a sense of community among your followers and gain an additional channel of traffic to your website and create more brand awareness.

Although it's important to be present on as many social platforms as possible, you don't need to jump the gun and begin posting on everyone at once. If you don't have the time to keep up with every platform you can stick to 1 or 2 that you think are good starting points and get really good at them.

Before you start posting you have to come up with a strategy.

What are you going to post? How often? What time? Photos or videos? How often will you post stories?

These are all important things to consider when coming up with a strategy for your brand.

One of the most important things you can do is engage with followers and other pages to build relationships through your social media accounts.

Bonus tip: if you have an e-commerce website, start posting your products on your Instagram page because it is so easy to shop on the platform without actually leaving it. The app will reward you for this because you're keeping people on the app while still producing additional sales.

Make sure your website is mobile-friendly

We're living in a mobile-centric world, where even our elders are getting a hang of mobile devices! Because of that, web designers need to make sure that not only does their website look good and functions on a desktop, but also runs well on mobile devices.

elderly woman scrolling through a mobile-optimized website while wearing headphones

Most people are using their smartphones to conduct Google searches, so if you're ever in the process of hiring a web design company that doesn't know about mobile optimization, kick 'em to the curb.

The easier it is to navigate and load your website on all platforms, the better you'll rank on Google. With so many people using their phones to search, you can't ignore this fact in the process of website design.

You can level the playing field with the right strategy

It'll obviously take more than this to level the playing field with bigger competitors, but these tips will start you on the path toward long-term success.

Long-term success begins with an understanding of what you need to properly market your business and find your target audience.

If there are specific parts of this strategy that you're not sure how to put into action, give us a shout and we'll be there. We're happy to offer guidance to small businesses, so don't be afraid to reach out!

Thanks for reading!


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