As a business, it's essential to keep track of any online mention or review of you- whether it's a positive or negative review, comment, or mention. Not only does this help your reputation, but it also helps you stay on top of what people are saying about your brand and products.
First of all, if you're getting mentioned consistently, that's a great sign! It means people are taking to the internet to let people know about their experience with your business. It would be nice to see whenever you get brought up online so you can have the opportunity to show your appreciation or acknowledge your customers.
Reviews can also determine whether someone will decide to shop with you. According to BrightLocal, 93% of customers will read reviews of a local business to determine its quality. Imagine the number of leads you miss out on just because you don't have a solid wall of reviews. You need at least 40 reviews before any potential customer can determine your product or service as credible!
Reputation management is crucial for any business, but it's particularly important if you're relying on social media for much of your customer interaction. Having someone dedicated to monitoring comments, mentions, and engagements will help create trust and goodwill among your followers. It shows that you're paying attention to what people are saying & you're willing to engage with them positively. In today's social media-driven world, reputation management is essential - so don't neglect it!
"Businesses that respond to just one customer review earn 4% more revenue on average." (Womply)
It may not be something you think about daily, but you need to look for what's being said about your business online. With social media and review sites, it's easier than ever for customers to leave comments and mention your business. While most of these mentions will be positive, there is always the potential for negative comments to pop up. That's where our Reputation Management app comes in. Our software will allow you to track any mention of your business on the internet. You can quickly respond to any comment and ensure that your reputation stays intact. Reputation management should be part of your business plan if you want to make a name for yourself. So, don't wait until it's too late to start paying attention!