3 Digital Marketing Trends to Look Out for in 2022

As a business owner, you should always be looking for ways to stay ahead of the competition. One thing that should always be at the top of your list is finding what digital marketing trends will blow up and stay relevant for the next couple of years.

And we've got some good news for you: we've rounded up 3 digital marketing trends that are on the rise.

These trends will help you take your campaigns to the next level and help you attract new audiences through different channels.

The emergence of cryptocurrency

Unless you live under a rock, you know cryptocurrencies and NFTs (non-fungible tokens) are changing the way people pay for things or even do business. The next few years will bring more accessibility to purchasing goods and services with cryptocurrency, so it's the perfect time to start implementing it as a payment method for your business.

And what would be the seemingly perfect way to bring these new trends to the surface? That’s right, with the Super Bowl being viewed by over 100 million people in 2022, crypto firms like Coinbase and FTX bought up ad space to promote what could be the future of currency- and it worked!

These ads boosted crypto app downloads by 279%, according to thedrum.com, with Coinbase’s ad of a floating QR code mimicking the old DVD screensaver leading the pack with a 300% increase in downloads.

Take advantage of influencer marketing

In a world where over half the population is active on social media, influencers have spent much of their time building a fanbase and gaining the trust of their followers.

I mean, that's the goal of an influencer- to INFLUENCE PEOPLE, so why not have someone influence their followers into shopping with you or purchasing your services- whatever it may be.

The world of influencer marketing is a robust and growing field. If you have the right contacts, influencers can help promote your business in ways that would otherwise be difficult or impossible to achieve on one's own- especially if they are well known among their followers!

Website Experience

The modern consumer has grown used to digital-first experiences thanks to social media and the COVID-19 pandemic. Marketers and business owners need to take into consideration how interactive content and quick customer service will help buyers find what they are looking for online. That's why there are multiple moving parts when it comes to making a good website in 2022.

More than ever, consumers are seeking quick answers to their questions- even if they inquire about something in the dead of night. One way you can keep up is by installing a chatbot on your website to prevent the loss of potential leads.

More Google searches are also being performed on mobile devices, so it's essentially a requirement to have a mobile-optimized website.

The bottom line is whether you're a restaurant owner or an accountant, you don't want to lose customers because you failed to adapt.

Although these trends are not the only ones expected to take off in the years to come, they should be taken into consideration mainly because any business can incorporate them in the next few months.

Ultimately, business owners that can adapt to these new models the quickest and understand the importance of trends instead of fearing the unknown will come out at the top of their respective industries in the years to come.

The good news is Marketing Empire Group stays up to date and can help you come out on top of your competitors. Keep your eyes peeled for more trends, and let us know what others we should look out for in the comments.

Thanks for reading!